My concept for the 2025 Melbourne Cinematheque identity is based on light shining through a film projector. The identity utilises an abstract font that resembles a projector itself and the opening that allows light through, this is further complimented by circle and triangle shapes which symbolise spotlights and projector lights that are used within film. The softness of the pastel colour palette blends together as the shapes overlap, emphasising that the ‘colour’ of an object is the wavelengths of light that it reflects. Through this identity I am aiming to evoke a sense of abstract modernity which ultimately nods to traditional film projectors, allowing for an alternative perspective to be explored.